Having a website is not enough to be seen. At the time of writing this post there are in the world 1,138,385,841 sites, and counting. So then, you have to do things to be visible. Do you want to know which ones?
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If you’re unfamiliar with the term, at least you certainly have seen this picture: a huge orange button that says “Buy Now“, a message that says “Take advantage of 2×1 until May 30“, or a large blue button under a box to enter your email and the message “Subscribe now and you will receive this …
If your web texts are centuries old… worth that you update them. The way we address our audience has changed a lot in recent years. Here are some basic guidelines for good copywriting: