If you’re unfamiliar with the term, at least you certainly have seen this picture: a huge orange button that says “Buy Now“, a message that says “Take advantage of 2×1 until May 30“, or a large blue button under a box to enter your email and the message “Subscribe now and you will receive this …
If your web texts are centuries old… worth that you update them. The way we address our audience has changed a lot in recent years. Here are some basic guidelines for good copywriting:
Andrew Jefford, renowned writer and weekly columnist in the wine magazine Decanter Extracted from his article: Wasted Opportunities It’s taken some time to sink in, but I think almost every wine enterprise around the world now realises that its website is the principal way it talks to the world. That doesn’t mean that every great …
And by limp, I’m not suggesting you get frisky with your clients in an attempt to earn their satisfaction – don’t do that. Let’s be honest, we’ve started to settle. We’ve started to settle for substandard customer service, we’ve become conditioned to expect it and even more alarmingly, we accept it too. The bar is …